AN AD CAMPAIGN FOR HELLMANN’S MAYONNAISE, FOCUSING ON THE POWER OF TRANSFORMING YOUR SANDWICHES. KNOWN FOR THEIR CREAMY TEXTURE AND DELICIOUS FLAVOUR, WE EMBARKED ON A CREATIVE JOURNEY TO SHOW HOW HELLMANN’S CAN ELEVATE EVERY BITE. THROUGH ENGAGING WORKSHOPS AND IN-DEPTH COLLABORATION WITH THE HELLMANN’S TEAM, WE DEVELOPED A STRIKING CAMPAIGN THAT EMBRACES THE IDEA OF ‘SUPERCHARGING YOUR SANDWICH.’ OUR NEW VISUALS AND MESSAGING HIGHLIGHT THE VERSATILITY AND TASTE OF HELLMANN’S, POSITIONING IT AS THE MUST-HAVE INGREDIENT FOR ANY SANDWICH ENTHUSIAST LOOKING TO TAKE THEIR LUNCH TO THE NEXT LEVEL.