A FRESH BRAND DESIGN FOR ILUUM, THE INNOVATIVE HAIR AND MOOD SUPPLEMENT DESIGNED FOR WOMEN WHO WANT TO GLOW FROM THE INSIDE OUT. FOCUSING ON THE CONCEPT OF A ‘HAIR AND SOUL SUPERPILL,’ WE SET OUT TO CREATE A VISUAL IDENTITY THAT CAPTURES THE ESSENCE OF RADIANCE AND WELL-BEING. THROUGH COLLABORATIVE WORKSHOPS WITH THE ILUUM TEAM, WE EXPLORED COLOR PALLETS AND TYPOGRAPHY THAT REFLECT BOTH ELEGANCE AND VITALITY. THE RESULT IS A STRIKING BRAND EXPERIENCE THAT NOT ONLY CELEBRATES BEAUTIFUL HAIR BUT ALSO EMPOWERS WOMEN TO FEEL THEIR BEST, SHOWCASING HOW ILUUM CAN MAKE BOTH YOUR MOOD AND HAIR TRULY GLOW.
ILUUM
