A BRAND IDENTITY FOR SILVERSTONE RACECOURSE, THE PRESTIGIOUS HOME OF THE BRITISH GRAND PRIX. COLLABORATING WITH THEIR DEDICATED TEAM, WE SET OUT TO EMBODY THE THRILL AND EXHILARATION THAT DEFINES THIS ICONIC VENUE. THROUGH IN-DEPTH WORKSHOPS AND DISCUSSIONS, WE EXPLORED NEW WAYS TO VISUALIZE SILVERSTONE’S LEGACY OF SPEED, PASSION, AND INNOVATION. THE RESULT IS A STRIKING AND DYNAMIC BRAND EXPERIENCE THAT CAPTURES THE ELECTRIC ATMOSPHERE OF RACE DAY AND THE SPIRIT OF MOTORSPORT. WITH THIS NEW IDENTITY, SILVERSTONE RACECOURSE IS READY TO RACE INTO THE FUTURE, CONTINUING TO DELIVER UNFORGETTABLE MOMENTS THAT THRILL FANS AND DRIVERS ALIKE.