WE’VE JUST LAUNCHED A BRAND IDENTITY FOR WINGMEN, A PIONEERING INITIATIVE DEDICATED TO PROVIDING A SAFE SPACE FOR MEN TO CONNECT IN COMPLETE ANONYMITY AND WITHOUT JUDGMENT. PARTNERING WITH THEIR COMMITTED TEAM, WE SOUGHT TO EMBODY THE STRENGTH AND SOLIDARITY THAT DEFINE THIS IMPORTANT MISSION. THROUGH INTROSPECTIVE WORKSHOPS AND CONVERSATIONS, WE EXPLORED A VISUAL LANGUAGE THAT RESONATES WITH A MODERN, MASCULINE AESTHETIC, MAKING THE MESSAGE BOTH POWERFUL AND ACCESSIBLE. THE RESULT IS A DYNAMIC BRAND EXPERIENCE THAT ENCOURAGES OPEN DIALOGUE AND EMPATHY, REMINDING MEN THAT THEY ARE NEVER ALONE IN THEIR STRUGGLES. WITH THIS NEW IDENTITY, WINGMEN IS READY TO EMPOWER INDIVIDUALS TO REACH OUT, CONNECT, AND TRANSFORM SUFFERING INTO STRENGTH.
IDENTITY FOR WINGMEN
